BRANDS BECOME
AUTHENTIC°
THROUGH STRATEGY
STRONG BRANDS ARE CREATED AT THE CORE - NOT IN THE SHELL
A good brand starts with clarity: who it is, what it stands for and what moves it. At brandgrad°, we develop brand strategies that create substance and provide orientation - for what is visible and what lies beneath.
Our goal in simple terms: To develop brands that work. With attitude, with a system and with a greater degree of authenticity°, brilliance° and effectiveness° in their market.
Strategy is the key to developing a brand
We believe in strategies that are alive - not PowerPoint tombs, but powerful tools. To achieve this, we combine analytical depth with creative acuity: positioning, brand architecture, target groups, tonality and purpose.
The result is a strategic basis that will sustain you in the long term - both internally and externally. The result is a brand that not only wants to please, but also has meaning. And one that is constantly evolving in your market.
Our Brand
Strategy Services
We sharpen what brands stand for - and what they don't. This creates an unmistakable identity with authenticity°, brilliance° and effectiveness°
Whether a single brand, umbrella brand or sub-brands: we develop clear structures that enable growth and create synergies - both internally and externally.
We analyze the market environment, target groups and competitors - based on data and with an eye for what is relevant. Because if you know your stage, you will perform better.
What is behind a brand? What makes it worthwhile for employees to set off in the morning? We position the brand essence and translate it into strategy, communication goals and effective campaigns.
Blazing
Brand Cases
A company reinvents itself
A metal processor repositions itself
A portal for three locations
Social Media Recruiting for Companies
The Annual Report of LOTTO Bayern
The Customer Magazine of LOTTO Bayern