A COMPANY REINVENTS ITSELF

An established company changes its name after a long corporate history and reinvents itself in many areas. This is a process that must be carefully designed, well planned, and effectively implemented.

In collaboration with the company’s partners, a new name and a refined positioning were developed over the course of several workshops. The resulting visual identity reflects the company’s values and aspirations. Its icon symbolizes the confluence of the rivers Regen, Donau, and Isar— representing the locations of the company’s three branches.