REFRESH OF THE CORPORATE DESIGN FOR THE MARKET LEADER

In cooperation with Thomas Einkammerer from Das Markenbüro (positioning), we completely revised the corporate design of SPORT-THIEME in 2022/23 and aligned it with the specifications of the new brand strategy. The company's motto “Enthusiastic about movement” and its responsibility as a sustainable, responsible family business formed the framework for all considerations.

The focus was always on the recognizability of the traditional brand and a harmonization and clear simplification of the design rules online and offline. In very close cooperation with the client's graphics team, a refresh of the corporate design was created that represents the brand in a fresher and more modern way and follows clear rules in terms of color, shape and font selection. A basic idea based on round shapes forms the framework for every design option without restricting the variation alternatives in the layout too much. The resulting CD basics manual now forms the basis for the design of all SPORT-THIEME's online and offline measures.

www.sport-thieme.de
www.das-markenbuero.de