HAPPINESS CELEBRATES AN ANNIVERSARY

75 Years of LOTTO Bayern – Lucky Winners and Countless Fascinating Stories. Because LOTTO Bayern is more than just lottery games. In fact, it’s the story of the Bavarian Lottery, Football TOTO, LOTTO 6aus49, Bavarian casinos, GlücksSpirale, Spiel 77, ODDSET, Keno, EuroJackpot, and BayernMillion. With a total of €42 billion in stakes and €16 billion contributed to good causes, LOTTO Bayern has shaped the gaming landscape in Bavaria for decades.

Together with brandgrad°, a magazine-style brochure was created—designed for the press, partners, and interested audiences. Full of engaging stories and historical insights, the publication attracted such high interest that it was reprinted multiple times despite its large initial circulation.