German Video Game Award:
Campaign in Focus
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Client
Bundesministerium für Wirtschaft / Marchsreiter Communications
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Sector
Social Media Campaign
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What ignites us:
Campaign, Social Media, Video Production
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Year
2024
SOCIAL MEDIA FOR THE DCP
Together with our partner Marchsreiter Communications from Munich, we took over social media management for the German Computer Game Award 2024 on behalf of the award office. The award is a German institution and has been presented for years by the Federal Ministry for Economic Affairs and Climate Action of the Federal Republic of Germany.
From January to April 2024, we designed various banners for use on social media, featuring content about the nominated studios and the award in general. We also conducted video interviews with the participants of the main jury meeting and produced corresponding clips for social media.
On-site at the Federal Ministry, we were also responsible for managing the official PR distribution list. All content we produced was posted on all relevant social media channels — and received exclusively positive feedback.