SOCIAL MEDIA FOR A DEPOSIT SYSTEM

Augsburg’s gastronomy served as a test market for its own deposit system. Borrow a cup from one location and return it somewhere else. It could be that simple. We took care of the entire campaign work for this project.

With a creative social media campaign, we captured the city's attention. Over 28,000 cups were distributed on the popular Maximilianstrasse during the city festival—an undeniable proof that Augsburg is ready for a sustainable future.

Unfortunately, despite high demand from the citizens of Augsburg, the project was not continued after one year due to lack of support from the city. A pity for such a promising, environmentally friendly initiative.