A DEPOSIT SYSTEM FOR AUGSBURG

Augsburg's gastronomy served as a test market for its own deposit system. Borrow a cup from one location and simply return it elsewhere. It could be that simple. We took on the complete campaign work for this initiative.

The outdoor advertising, in the form of posters with witty sayings and attention-grabbing designs, perfectly complemented the campaign and ensured high visibility. Placed at strategic locations in the city center and busy squares, the posters directly caught the attention of passersby – a direct call that sparked curiosity.

The outdoor advertising was a major success and played a key role in anchoring the message in the public's mind. The high demand confirms the potential of such an initiative.