BRAND DEVELOPMENT FOR THE INDEPENDENT IT SECURITY INSTITUTE

AV-TEST GmbH is the independent research institute for IT security.
For over 15 years, the experts based in Magdeburg, Germany, have been providing quality-assured comparative and individual tests of all internationally relevant IT security products.

Since 2010, brandgrad° has been the lead agency for all communication activities — including positioning, corporate design development, brand strategy, and ongoing support and evolution.

One of the most demanding tasks: the design and maintenance of a four-language website with over 70,000 daily users, as well as the management of the international email channel with 15,000+ subscribers and open rates of up to 43%.