TARGETED MARKETING FOR A CORPORATION

Account-Based Marketing (ABM) is the targeted promotion of key decision-makers within a specific company by another company.

Between 2015 and 2019, brandgrad° (then operating as publicorange GmbH) developed and implemented a number of ABM campaigns for Fujitsu IT-Solutions. These campaigns were designed with precision, focusing on carefully defined regions and promoting the specific USPs of the corporation that were most relevant to the individual target companies.

Each campaign was designed to support high-level strategic collaboration, and was backed by elaborate presentation materials and custom-produced image films tailored to selected clients.

Many of these campaigns led directly to new business for Fujitsu IT-Solutions.